Excitement and debate are swirling in the college football and sports logo community as ESPN has pulled back the curtain on a brand-new logo for “ESPN College Football.” The reveal comes just ahead of ...

SME, a New York-based sports branding agency, was engaged to design a new logo that celebrates the Anniversary with input from college football stakeholder groups. “The opportunity to honor such ...

And it will serve up new logos for both shows as well. For 16 years, viewers of both football broadcasts have seen their titles arranged in a “shield” design. This season, the programs are ...