According to Zaria Parvez, Duolingo’s senior global social media manager, the idea stemmed from the company’s routine biannual app icon updates, typically resulting in a spike in new users.

Duolingo staged its owl mascot's death for a marketing stunt — except in Japan. The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost ...

After days of mourning and asking questions about what's going on over at Duolingo, Luis von Ahn, the company's co-founder ...

Duolingo subjects its users to "emotional blackmail." Gen Z loves it. A few weeks before flying to Lisbon for vacation earlier this year, I redownloaded Duolingo. I'd used the language-learning ...

‘Duo’, the Duolingo mascot known for his guilt-tripping ways to get people to learn new languages, is dead. He was 3,025 years old. His death was confirmed by the language learning company’s ...