Duolingo, the widely popular language-learning app, faced a ... the altered bird icon felt unsettling. Social media buzzed ...

While in October last year, Duo appeared to be melting. A Duolingo spokesperson said then: “The melting Duo you see is a new ...

The nagging goes beyond email subject lines and push notifications; inactive users might look down at their phones to find that the Duolingo app icon suddenly ... of her new album, "Brat," on ...

In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one. "Duo, our owl, faked his death in every single market that we had ...

According to Zaria Parvez, Duolingo’s senior global social media manager, the idea stemmed from the company’s routine biannual app icon updates, typically resulting in a spike in new users.

unhinged persistence," a Duolingo spokesperson told E! News in a statement. "But even the most relentless of birds can only take so much. Our app icon reflects this tragic loss with 'Dead Duo.' ...

At least it did until, in a masterstroke of shock marketing, Duolingo “killed ... we change our app icons, and we’ve seen when we do that, we get an uptick in new users.” ...