Hosted on MSN7mon
1 in 2 APAC consumers willing to pay more for science-backed beauty products
In e-commerce, retail sales of beauty products in Asia Pacific reached 30% of total sales in 2023. Douyin has emerged as a leading player in China’s beauty e-commerce market, surpassing Tmall ...
Warc11mon
In Douyin e-commerce, how does Daren Dianbo help brands tap the incremental market
Many Douyin talents with only tens of thousands of fans can bring millions or tens of millions of GMV to the brand. The talent store broadcasts created by these talents have become a necessary ...
Warc3mon
Nivea's first cross-border whitening Douyin brand debut from 0 to 1 Douyin ecological closed-loop integrated marketing
Nivea has spent 10 years developing a new whitening and spot-removing product - Nivea 630 Essence. In August 2022, the brand took Douyin, a short video live broadcast platform with 600 million daily ...