“It had to be personal.” The idea was “Just Do It.” And seemingly everyone Wieden ran the slogan by hated the idea. “I went to Nike and [Nike co-founder] Phil Knight said, ‘We don’t ...

Nike's iconic "Just Do It" slogan was inspired by the final words of a notorious killer in 1970s Utah. Facing down a firing squad in his last moments, double-murderer Gary Gilmore said ...

"Not only was the slogan great, and also approachable and vague enough that anybody could apply it to whatever it was they were trying to aspire to do," De Paula said. "But in that year of 1988 ...

“It had to be personal.” The idea was “Just Do It.” And seemingly everyone Wieden ran the slogan by hated the idea. “I went to Nike and [Nike co-founder] Phil Knight said, ‘We don’t ...