Kristina Smithe was running a marathon in California a few years ago when she started thinking about all the waste such ...

Now her business, Hiccup Earth, has 70,000 cups that Smithe rents out to interested races to replace the typical white paper cups that ... ask if their event used disposable cups.

Kristina Smithe was running the California International Marathon in 2019, grabbing cups of water to stay hydrated, when she started to think about how much waste such events produce. On the ...