Then Hasbro won the Disney Princess business away from Mattel, just as Elsa from the film Frozen dethroned Barbie as the most popular girl’s toy. The estimated revenue loss to Mattel from Elsa ...

Disney has yet to announce any new characters to join the princess franchise and instead is releasing a new movie addition to ...

Disney Mattel Collectors Edition Snow White Dolls: Where to Buy Online The Snow White Doll features the beloved Disney princess in her iconic yellow satin skirt with red and blue top. The blouse ...