Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...

Product differentiation is a marketing strategy that businesses use to distinguish a product from similar offerings on the market. The difference could be something concrete, like speed ...

In a nutshell: how do you differentiate your brand? This article will explore some categories of brand differentiation and suggest a few tried-and-tested strategies your company can adopt to ...

Successful product differentiation leads to brand loyalty and sales. A product differentiation strategy identifies and communicates the unique qualities of a product or company while highlighting ...

When it comes to investing in a credit card, insurance provider, or bank account, today's consumers are most likely to view a brand as differentiated if it: Support at every stage of the financial ...

Today, U.S. consumers and B2B buyers have a lot of choices when selecting products and services. In a marketplace saturated with choice, differentiation becomes one of the most critical drivers of ...

Learn More When it comes to strategy, most companies fail. In fact, 95% of products that go to market do not succeed. The common excuse is failed execution, but this is often just poor ...