Demographics are statistics that companies keep on business clients and consumers to help target sales. These marketing statistics may include the sizes of businesses so companies can better ...

Business owners are always looking for an edge in marketing products and services to generate more revenue and profit margins. Demographics are a key factor in getting that edge. The term ...

Auto Trader, the leading car retail platform, is embarking on its most significant marketing endeavor to date. The company aims to target “underserved” demographics such as young individuals ...

An often-forgotten turn of luck for the American economy is that the housing market entered a period of the best housing demographics ever recorded in history the same year that COVID grabbed hold ...

A new blog post from Google makes the case that consumer intent as glean from search data is better for mobile marketing targeting than demographics. The assertion is a thinly-veiled stab at ...

With insights grounded in actual numbers and trends, marketers are equipped to handle the evolution of content marketing. For those integrating these statistics into practical applications ...

Much has been written about how millennials are resistant to marketing, but according to AdWeek, multiple research studies show that brands are important to them and that brand communication is ...

Mark Ritson thinks demographics are horseshit. He’s part of a growing backlash against the often risible generational research that passes for ‘cultural insight’ in the marketing industry. Despite ...

and if consumers no longer want to be identified by their demographics, does this mean the end of segmentation marketing? The death of segmentation as a practice? I don’t think it is.

The death – or otherwise – of demographic targeting is a topic with no shortage of reading material. In fact, Marketing Week even named ‘post-demographic consumerism’ one of its 2015 trends at the ...