Demographics are statistics that companies keep on business clients and consumers to help target sales. These marketing statistics may include the sizes of businesses so companies can better ...

Auto Trader, the leading car retail platform, is embarking on its most significant marketing endeavor to date. The company aims to target “underserved” demographics such as young individuals ...

A new blog post from Google makes the case that consumer intent as glean from search data is better for mobile marketing targeting than demographics. The assertion is a thinly-veiled stab at ...

Last month we looked at DNA a product that is revolutionising the way suppliers view the UK small business market. This month I want to talk to you about business geo-demographics and its value in B2B ...

With insights grounded in actual numbers and trends, marketers are equipped to handle the evolution of content marketing. For those integrating these statistics into practical applications ...

A marketing and PR department will apply specific measures against the results from research as to the race or ethnic demographics that make up the consumers of their product. In the case of Spur ...

They'll also learn various aspects of running a business, which generally includes taking courses in accounting, economics, statistics and information systems. Typically, marketing majors study ...

Business owners are always looking for an edge in marketing products and services to generate more revenue and profit margins. Demographics are a key factor in getting that edge. The term ...