Demand generation is an essential part of any business-to-business (B2B) marketing strategy—it builds brand awareness, feeds the pipeline, and opens the door for future conversations with your sales ...

Those are all strong indicating metrics; but deep down, we all wish our content generated more leads. A demand generation-driven approach to content marketing makes that possible—generating leads as ...

Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a ...

How many times have you heard the four dreaded words that hang over every demand generation team: “Do more with less”? Fear not! With the right strategy, team, data and analytics, you can break free ...

ERCOT also modeled alternative scenarios reflecting slower demand growth and a faster build out of new generation, including 9,720 megawatts from projects funded by the Texas Energy Fund — a $10 ...

U.S. power demand is surging as data centers plug in. The cheapest, fastest way to keep the lights on? Solar-plus-storage, not gas generation.

Those can include microgrids. The new report by Accenture shows that data centers alone could consume almost one-fifth of ...

Industry leaders have warned Congress that U.S. power infrastructure faces risks as soaring demand collides with retiring baseload generation.

Additional power generation will likely be sourced increasingly from renewable and nuclear energy, although oil and gas producers may also benefit from temporary spikes in demand and pricing.