Demand generation is an essential part of any business-to-business (B2B) marketing strategy—it builds brand awareness, feeds the pipeline, and opens the door for future conversations with your sales ...

Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a ...

Those are all strong indicating metrics; but deep down, we all wish our content generated more leads. A demand generation-driven approach to content marketing makes that possible—generating leads as ...

How many times have you heard the four dreaded words that hang over every demand generation team: “Do more with less”? Fear not! With the right strategy, team, data and analytics, you can break free ...

U.S. power demand is surging as data centers plug in. The cheapest, fastest way to keep the lights on? Solar-plus-storage, not gas generation.

ERCOT also modeled alternative scenarios reflecting slower demand growth and a faster build out of new generation, including 9,720 megawatts from projects funded by the Texas Energy Fund — a $10 ...

Those can include microgrids. The new report by Accenture shows that data centers alone could consume almost one-fifth of ...

Rapid adoption of AI technologies could trigger a black swan event for power demand globally. The question is how utilities ...

Industry leaders have warned Congress that U.S. power infrastructure faces risks as soaring demand collides with retiring baseload generation.