De Beers rocked the gem ... color and other factors. ... millennials in a recent MVI Marketing report said they would consider a lab-grown diamond for an engagement ring center stone, a 13 percent ...

De Beers' Lightbox Jewelry now offers loose lab-grown diamond stones so consumers can customize their ... promised as “the highest color grades a stone can be,” are sold under the Lightbox ...

It appears that De Beers has spotted the writing on the wall in an increasingly crowded lab-grown diamond market. The diamond behemoth has begun testing engagement rings under its lab-grown ...

De Beers established Lightbox in 2018 in order to help steer the lab-grown diamond narrative. ... (pro-rated at $800 per carat, regardless of the stone’s size or color) ...

De Beers is unveiling a new line of jewelry made with lab-grown diamonds, ranging in price from $200 for a quarter-carat stone to $800 for one carat ...

The “De Beers Millennium Jewel 4” is the largest oval-shaped Fancy Vivid Blue Diamond ever to appear ... These diamonds owe their color to impurities of boron during the stone’s formation, ...

The $57.5 million sale price was reached after an eight-minute bidding war among four potential buyers. The figure puts the De Beers Blue just slightly under the record for the most expensive blue ...

De Beers: Romancing the stone In Summary. De Beers’ business objective is to maximise profit. Marketing budgets across Europe were in decline, but the advertising was being asked to deliver against ...

Source: Pixabay. Tracr is expected to launch in late-2018. It gives each diamond a unique ID code that stores the stone’s weight, color, and clarity.

The auction record for a pink diamond — or a polished diamond of any color — is currently held by a 59.6-carat stone that sold for $71.2 million at Sotheby’s Hong Kong in 2017.