The diamond industry's debate over lab-grown stones reignites as De Beers' Lightbox introduces its first engagement ring styles.

PARIS — De Beers has called time out on its test-run of lab-grown diamond engagement rings, the company said Wednesday. Going forward, its lab-grown subsidiary Lightbox will continue to focus on ...

De Beers’ business objective is to maximise profit. Marketing budgets across Europe were in decline, but the advertising was being asked to deliver against more ambitious targets. A new strategy was ...

While lab-grown diamonds have flourished among Gen Z, De Beers has found success for grown gems elsewhere.

The popularity of synthetic stones has sent the market for natural diamonds crashing. With consumers confused about how to tell the difference, how can a market leader like De Beers regain its ...

A pink diamond of “unparalleled color and brightness” was just shy of its high estimate of $35 million during at sale at Sotheby’s on Thursday.

De Beers, which owns Tracr, is promoting it as the backbone of its new consumer-facing initiative, the Origin suite of services by De Beers Institute of Diamonds, a company division that offers ...

De Beers’ Chief Executive Officer Al Cook said that while he expected the diamond market to recover this year, it would be a gradual process. That brings us to another threat: lab-grown diamonds.

Eight rare blue diamonds from De Beers will be available at auction through Sotheby's, which will sell three of them in New York and Geneva this year.

De Beers: Romancing the stone In Summary De Beers’ business objective is to maximise profit. Marketing budgets across Europe were in decline, but the advertising was being asked to deliver against ...

De Beers established Lightbox in 2018 in order to help steer the lab-grown diamond narrative. It set a strict per-carat pricing model for the stones (pro-rated at $800 per carat, regardless of the ...