As synthetic diamonds flood global markets, De Beers CEO Al Cook warns of a "huge con" threatening the century-old legacy of mined stones. Facing plunging prices, industry upheaval and consumer shifts ...

De Beers rocked the gem ... color and other factors. ... millennials in a recent MVI Marketing report said they would consider a lab-grown diamond for an engagement ring center stone, a 13 percent ...

The brand made mined diamonds synonymous with love and devotion. Now the CEO decries what he calls a ‘huge con’ in lab-grown stones masquerading as precious.

De Beers established Lightbox in 2018 in order to help steer the lab-grown diamond narrative. ... (pro-rated at $800 per carat, regardless of the stone’s size or color) ...

It appears that De Beers has spotted the writing on the wall in an increasingly crowded lab-grown diamond market. The diamond behemoth has begun testing engagement rings under its lab-grown ...

De Beers is unveiling a new line of jewelry made with lab-grown diamonds, ranging in price from $200 for a quarter-carat stone to $800 for one carat ...

De Beers, in conjunction with New York advertising agency N. W. Ayer, managed to convince 1940's America – and later, the world – that any man who was serious about his romantic intentions ...

De Beers: Romancing the stone In Summary. De Beers’ business objective is to maximise profit. Marketing budgets across Europe were in decline, but the advertising was being asked to deliver against ...

De Beers sees this decision, along with others outlined in its Origins strategic plan, to lead EBITA growth to just under $1.5 billion by 2028, up from under $100 million in 2023. Lightbox in Limbo ...

De Beers, the world’s largest producer of rough diamonds by value, ... Lightbox lab-grown diamonds will retail from $200 for a quarter-carat stone to $800 for a one-carat stone.

Debswana Diamond Co., a unit of De Beers Plc, unearthed a 1,098 carat stone in Botswana on June 1, the largest since the company began operations five decades ago.