De Beers’ business objective is to maximise profit. Marketing budgets across Europe were in decline, but the advertising was being asked to deliver against more ambitious targets. A new strategy was ...

and a Toi et Moi duo stone ring. "The appetite for craftsmanship and legacy pieces is strong among our Chinese customers," said Céline Assimon, chief executive officer of De Beers Jewellers.

GABORONE, Botswana — The Botswana government signed a new diamond sales agreement crucial to its economy with the De Beers mining company ... including a 2,492-carat stone discovered last ...

GABORONE (Reuters) - Botswana's government on Tuesday signed a long-delayed 10-year diamonds sales agreement with Anglo ...