De Beers established Lightbox in 2018 in order to help steer the lab-grown diamond narrative. ... (pro-rated at $800 per carat, regardless of the stone’s size or color) ...

De Beers: Romancing the stone In Summary. De Beers’ business objective is to maximise profit. Marketing budgets across Europe were in decline, but the advertising was being asked to deliver against ...

It appears that De Beers has spotted the writing on the wall in an increasingly crowded lab-grown diamond market. The diamond behemoth has begun testing engagement rings under its lab-grown ...

De Beers, which is owned 85% by Anglo American and 15% by the Government of Botswana, is a storied asset, and these rarely come to market. Once prized names are snapped up, they don’t tend to ...

The love for lab-grown diamonds. Anglo-American, a member of the Fortune 500 Europe, owns 85% of De Beers and is on a restructuring drive, which will include shedding the diamond business.

The auction record for a pink diamond — or a polished diamond of any color — is currently held by a 59.6-carat stone that sold for $71.2 million at Sotheby’s Hong Kong in 2017.

Now De Beers, which has cut its production and is set to go public in the next 12 months after its parent Anglo American put it up for sale, is sitting on a $2 billion stockpile of unsold diamonds.

The De Beers Exceptional Blue 5.53, valued at $11 million to $15 million, will be sold during Sotheby’s Magnificent and Nobles Jewels auction in Geneva on November 9.

Forget bling, De Beers has found a surprising use for lab-grown diamonds outside of luxury jewelry, and business is booming Prarthana Prakash Updated December 9, 2024 at 12:24 PM ...