Despite their infamous sibling rivalry that turned their town into a social experiment centred on shoe-checking, the feud between the Dassler brothers ultimately propelled both Adidas and Puma to ...

In the end, the 7-5 score was nothing, if not ceremonial. Not far away, the brothers’ feud plays out for eternity. Adi and Rudi Dassler are buried at opposite sides of Herzogenaurach’s cemetery.

But when Adolf (Adi) and Rudolf (Rudi) Dassler fell out ... the relationship between the two brothers began to break down, possibly due to a clash of personalities and political differences.

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