A kawaii gaming setup is more than just a space for gamers. It also offers a joyful blend of comfort, aesthetics, and ...

All images courtesy of Two Kids and a Coupon Dive into a world of cuteness overload with our collection of Kawaii Snack ...

The non-Japanese-speaking world’s encounter with kawaii is through colorful, hyper-cute fashion or art, and not through babies, puppies, and adorable grannies. The pink-pastel, covered-in-bows ...

and food images. 'Kawaii things not only make us happier, but also affect our behavior,' wrote the researchers, led by cognitive psychologist Hiroshi Nittono. 'This study shows that viewing cute ...

Crack open the door to self-described “kawaii tech creator ... of the most popular pastel gaming design choices, but it doesn’t mean you need to implement them. “Cute” is a personal ...

A fluffy, doe-eyed kitten adorned with a rainbow and a unicorn horn may, at first glance, stir up images of childishness ... phenomena of cute, the exhibition asserts, is “kawaii,” a Japanese ...

Out of these peeked little poodles wearing complementary pastel baby clothes ... so did consumer subcultures – and cute as a style began to be expressed through childish handwriting, speech ...

“Women thus embrace the harmlessness and innocence of shōjo by enthusiastically consuming cute merchandise, while delaying their roles as wives and mothers.” Kawaii culture is classified by ...

Cute—"Kawaii" in local parlance—wears many guises in Japan. There's old-school kawaii, embodied by the helpless, mouthless gaze of Hello Kitty. There's the newer guy-cute, manifest by masses ...

If Tokyo conjures images of hyper-colored, maximalist Hello Kitty and pastel neon cafes, there’s artist Sebastian Masuda to thank. Masuda is behind Kawaii Monster Cafe, a Tokyo tourist ...

Look at the cute dog above for a few moments before you read this... Do you feel like you can concentrate better now? Well, scientists in Japan reckon that seeing pictures of sweet-looking animals ...