Personalization should focus on brands showing respect to people rather than machines gaining a simplistic understanding of ...

CreatorDB shares that building an effective influencer marketing strategy is no longer about one viral moment, it’s about ...

When service quality, tone or responsiveness varies between a brand’s app, its store, and its contact center, trust erodes ...

Mobile plays a role in most retail purchases these days, making it imperative that retailers live up to consumers' rising expectations of their favorite brands. Forrester analyst Sucharita Mulpuru ...

United States carrier, Delta Air Lines, has enhanced its Fly Delta app this summer with real-time flight updates, ...

redesigned its mobile site and apps. ??The initiatives have had positive results. Each channel has showed improvements in conversion, engagement, usability and customer/advertiser satisfaction.

This specialization recognizes Further's deep expertise and proven success in helping clients leverage Adobe Customer Journey Analytics to gain actionable insights and optimize customer experiences.

Customers who had downloaded the app were sent push notifications ... mobile in connecting to consumers throughout the customer journey. Mobile opens the door for location-based targeting, which ...

In a related move, Mandarin Oriental introduced a mobile app for iOS and Android. The app provides digital services spanning the entire customer journey from bookings and itinerary planning to in ...

Businesses seeking to improve the customer experience often build customer journey maps—a visual representation of the various interactions a buyer has with a business. Building that map from the ...