By deeply understanding cancer patients' holistic experiences, we helped a leading cancer center reimagine patient care in preparation for a major hospital expansion.

I explore all things Digital Transformation. Customer journey mapping isn’t new. In fact, it’s become an essential part of digital transformation as execs begin to understand the role customer ...

For both patients and providers, an electronic patient portal can be an incredibly helpful tool during a cancer journey. However, patients need to understand the appropriate uses of these platforms, ...

the emotional toll a cancer diagnosis and the subsequent treatment journey has on a patient is becoming a critical concern. A 2021 study found that, globally, 27% of cancer patients have depression.