To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Customer journey mapping emerged as a way to visualize the steps customers take when interacting with the brand ...

Customer journey mapping isn’t new ... They’re the ones speaking to friends and family about your products (free PR). They’ve invested a lot in your products and services.

If you’ve never made a customer journey map, that description is probably lacking some valuable details. Creating a customer journey map will help you understand a customer’s experience before ...