Bonus Rule: No business plan survives first customer contact. There’s only one reason for a business plan: Some investor who went to business school doesn’t know any better and wants to see one.

We were lucky to learn about Customer Development early on in the life of our startup. It made more sense than our 60 page business plan predicated on a B-school class and a supernatural ability ...

The plan could follow the same outline, mapping the customer life cycle to internal touch points from marketing and sales to customer service and support. Identify ideal customers.

KPIs help you and your customer stay aligned on the bigger picture—what “success” means in the context of your partnership.

The Non-Dummies Guide to Customer Discovery. Customer Development is a stupidly simple idea. It's one that you can describe in 30-seconds or less.

Kyndryl (NYSE: KD), a leading provider of mission-critical enterprise technology services, today introduced a suite of AI private cloud services and consulting expertise designed to deliver a ...

The Connecticut Department of Transportation (CTDOT) today launched a new initiative to develop a Customer Experience (CX) Action Plan for public transportation customers throughout the state.

PLEASANT PRAIRIE, Wis.--(BUSINESS WIRE)--Good Foods, a leader in better-for-you dips and guacamole, has hired a cohort of six CPG industry veterans to catapult the brand into its next phase of growth.

Singapore Airlines and Salesforce Collaborate on AI-Powered Customer Servicing Applications, Plan to Co-Develop More Solutions for the Airline Industry Provided by Business Wire Mar 12, 2025 12:00am ...