A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

Mortal Kombat's co-creator has explained how he came up with the game's iconic logo – and how it almost got trashed for looking like a seahorse. On Twitter, John Tobias unveiled the original ...

The ranch of Tyler Sheridan, who is the showrunner and creator of the hit TV show “Yellowstone ... unfair competition and false advertising” over the logo used for Hauser’s new coffee ...

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When the Jets unveiled their redesigned uniforms with a throwback logo in April, they recognized former employe Jim Pons, who designed the logo that has been brought back this year. Now Pons is saying ...