It’s easier to envision this group of logos in a corporate climate, but with the right colors they still radiate a stylish level of optimism. Note that the simpler the design the more effective ...

Tech giant Apple, for example, built an entire brand on a minimalist approach, from its logo to product design and the architecture in its retail stores. Minimalist ads often prove memorable ...

Intel has just announced its new 11th Gen processors, and alongside the launch, the company is also rolling out a new minimalist logo — the third logo that the company has ever used. The fresh ...

Suddenly, Snapchat’s cute ghost logo was surrounded ... to move beyond the minimalist logo paradigm—stand out. The subtle shift makes sense within the context of the company’s latest release ...

The company unveiled a new logo for HP Enterprise, a green rectangle that evokes the work of the late minimalist artist Sol LeWitt. The PCs and printers that once had a prominent place at HP ...

BMW has a new logo, marking the biggest change to the company’s branding since the iconic emblem was introduced in 1917. As with many modern redesigns of logos made to chase today’s trendy ...

This change wasn't received well by many of the company's staff ... Microsoft and Google flattening their logos and decided to take the trend towards minimalism to its extreme.

But despite the minimalist trends, a 2019 study in the Harvard Business Review found that logos with a visual reference – like Apple or Starbucks – resonate with consumers more than those with ...