A truly cool car needs an exciting name ... From the outset, the Beetle's design and name were meant to be together. That insect-like shape and eyes perfectly encapsulate the name Beetle.

Rucker and his team had it ready just in time for the Monterey Week of Cars, where it made its debut at an opening night ceremony. Designer Chip Foose assisted in the design, Rucker says.

The WIRED conversation illuminates how technology is changing every aspect of our lives—from culture to business, science to design. The breakthroughs and innovations that we uncover lead to new ...

In a world of mass-produced modes of transportation, concept cars are true flights of fancy. They exist to push the envelope, testing wild and crazy design ... what defines "cool" is entirely ...

Basically I’m asking why can’t the United States make cars that look cool? Giles Taylor: I know what you’re saying. I think there’s a pedigree and a heritage of European design which goes ...