Seraj Bharwani is the Chief Strategy Officer at illumin, responsible for advancing the state of AI-enabled media and ...

Are you implementing influencer marketing as the strategic core of your consumer journey or still treating it as just another ...

AnalyticsIQ, a provider of predictive people-based data, today launched ChannelIQ providing actionable insight into consumer marketing channel preferences. ChannelIQ is a suite of data covering ...

The average person bounces between five different forms of media throughout an average day. Picazo explains to Mumbrella that ...

This expansion and new addition to AnalyticsIQ’s comprehensive suite of predictive data solutions provides reliable and actionable insight into consumer marketing channel preferences, giving brands ...

SAN DIEGO--(BUSINESS WIRE)--Daasity, the comprehensive, customizable, and extensible ELT+ data solution built for omnichannel consumer ... of ad and marketing channels. Additionally, merchants ...

This rising consumer confidence and improving technology—leading to the growth in less conventional marketing channels—present marketers with a prime opportunity to steal a march on their ...

Along with leveraging the SoundCommerce-Cordial partnership to better integrate marketing operations, Pacsun has been active in consumer-facing channels. It was an early adopter of TikTok and has ...

follow-the-consumer mindset, says Kristen Vayda-Dreitlein, head of omnichannel, type 1 diabetes, at Sanofi. “Better targeting results in a need for less in the way of mass-marketing channels, and ...

Consumer Product Events, celebrates its second year with judges from the worlds of television production, advertising, fashion, infomercials, omni-channel marketing, licensing and inventions ...

Opting Out of Marketing: More Power in Consumer's Hands In addition to tightening ... Consumers will no longer be confined to specific opt-out channels dictated by businesses.