Examples of Comparative Advertising. When a company points out its own advantage, or a competitor's weakness, in its advertising by making direct or indirect references to the competition, it's ...

Comparative advertising is a marketing strategy in which a company's product or service is presented as superior when compared to a competitor's. Skip to content. ... For example, the now-famous ...

Comparative advertising is believed to be a strategic marketing approach where a brand directly or indirectly compares its ...

Not all comparative advertising involves a direct comparison with a competitor’s product. ... While no competitor is named in these examples, the ASA would take the view that the advertiser is ...

A recent decision in a dispute between Aldi and Dunnes Stores suggests that, despite the pointers from the CJEU, comparative advertising is a dangerous game to play in Ireland. ... for example, 100g ...

A comparative advertisement can have an active merchandising effect for one entity but at the same time can create negative consumers' opinions in respect of its competitors. Thus, regulation of ...

Comparative advertising, ... For example, if the theme of the announcement is about value then why not say that with more beef the Burger King burger offers greater value, ...

As ever, marketers are fiercely competing for the most eye-catching promotions over the festive period and comparative advertising can be an effective way of doing this. So how far can retailers go if ...