And how did we end up with these two competing color camps? “It’s really a story of what happened to neutral clothing,” Jo B. Paoletti, the author of Pink and Blue: Telling the Boys From the ...

In the early part of the 20th century, gender distinction in clothing hues began to emerge, she says—and by 1940 pink and blue took root as the intensely gender-associated colors they continue ...

Business Insider spoke to writer, lecturer, and colour expert Gavin Evans about the reversal of pink and blue on traditional gender roles. Read the full transcript below: "In the early part of the ...