Sheffield was making toothpaste in his own dental office, but Colgate began to mass produce ... trying to pry a mouthful out ...

Co. to Go On-The-Go Toothpaste Tabs, $14 for a one month supply - see at Colgate Bite Fresh Mint Toothpaste ... And even then, it wasn't as smooth as regular toothpaste typically is.

So before tossing your regular toothpaste, be sure to "ease into this ... with a 3-pack on Amazon costing $25.56 (compared to a 4-pack of Colgate Optic White for $15.96). And cost certainly ...