We spoke to industry experts to decode, dissect, and deduce the waves this campaign has stirred in ad land—if this cheeky move signals an advertising rivalry revival or just a gimmick ...

but the ad works because, given that we're talking about Michael and Larry, they're almost believable. 6. Pepsi: "Diner" (1995) Two cola truck drivers, one hauling a load of Coke and one a load of ...

Pepsi was the winner, and a long-running ad campaign was born. The top-selling non-alcoholic drinks worldwide in 2024 were: Coca-Cola was up over 17% while PepsiCo was down over 7% during the ...

The ’70s ad campaign was a hit ... Pepsi Zero, our 2025 take on the Pepsi Challenge. Coke and Pepsi keep their formulas top-secret, but the two zero-sugar drinks taste different.

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PepsiCo had lost the official beverage sponsorship rights to Coca-Cola in the 1996 Cricket World Cup, which was jointly hosted by India, Pakistan, and Sri Lanka ...

It turns out 62% preferred Coke to Pepsi. And while 100% of drinkers ... Produced by Will Wei Follow BI VIDEO: On Facebook More from Advertising The "Pepsi Challenge" was a legendary marketing ...

Coca-Cola’s campaign encourages consumers to pause and enjoy a Coke during halftime and other break moments. Pepsi’s response ...