On Friday, the company announced its brand new soda machine, the Coca-Cola Freestyle 9100, which will utilize Bluetooth connectivity to allow users connect via the Freestyle mobile app.

Coca-Cola Freestyle is putting a new spin on the iconic Share a Coke experience by turning consumers’ Freestyle mix into a more personalized, shareable moment.

Coca-Cola, the soft drinks giant, believes its Freestyle machines – which allow consumers to pick between, and mix, over 150 beverage flavors – offer numerous possibilities for driving growth. When ...