Coca-Cola scraps its logo in the return of an iconic campaign
"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, returns with an even greater focus on shareability and customisation, reflecting Gen Z's desire for authentic experiences," reads a press release from the company.
It shows a Coca-Cola bottle as the hub of a Ferris wheel. However, the logo that appears at the bottom ... said the company is always looking for new ways to connect with customers through ...
Coca-Cola has announced the re-launch of it's 'Share a Coke' campaign which will see the return of personalised cans and bottles.
Personalised Coca-Cola cans and bottles are coming ... which saw the iconic logo replaced with people's names. Now the 'Share a Coke' campaign is back, with personalised Coca-Cola products ...
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