Coca-Cola scraps its logo in the return of an iconic campaign
"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, returns with an even greater focus on shareability and customisation, reflecting Gen Z's desire for authentic experiences," reads a press release from the company.
The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...
It shows a Coca-Cola bottle as the hub of a Ferris wheel. However, the logo that appears at the bottom ... said the company is always looking for new ways to connect with customers through ...
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Coca-Cola Reimagines ‘Share A Coke' For Gen ZWho will you share a Coke with? That’s the million-dollar question Coca-Cola is asking its consumers as it relaunches its ...
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