The Coachella Valley Firebirds merchandise store on El Paseo is closing at the end of the month as the team moves its merchandise focus to online sales and shops located at Acrisure Arena.

The Coachella Valley Firebirds team store, which has moved from El Paseo to Acrisure Arena, will reopen Saturday. The Firebirds store which is located in the outdoor beer garden area near the main ...

An upcoming team store will be located in the El Paseo ... The primary logo for the Coachella Valley Firebirds, the new AHL hockey franchise that will begin play in the Coachella Valley in October ...

The Coachella Valley Firebirds will not play in Palm Springs ... Jersey customizations are available on the team’s online store. In an ode to the valley, letters and numbers are in mid-century ...

Our very own Coachella Valley Firebirds mascot Fuego was spotted in ... team was a perfect fit for El Paseo Jewelers," jewelry store owner Raju Mehta said. Through the partnership, El Paseo ...

With the Coachella Valley Firebirds' second season in the American Hockey League just starting, all the eyes on the team won’t just be focused from around the valley. Not after last season’s ...