You never know what you’re gonna get. At Surprise Scoop, a new ice cream shop in the East Village, customers don’t get to choose a flavor. The only menu item is “surprise ice cream” ($9.18).

MESA, AZ — Call it a surprise opening, a quiet opening, or a "soft" opening, it's an opening and Novel Ice Cream has quietly ... Oatmeal Cream Pie, Circus Animal Cookie, and Snickerdoodle ...

After more than 50 years of supplying the trucks that herald the heat of summer, Circus-Man, an ice cream maker and distributor based in Farmingdale, has quietly closed its freezer. News of the ...

The TikToker’s clip begins with her recording the exterior of a store called Surprise Scoop. According to the business’s Instagram page, it’s a “roulette” style ice cream shop.

In theory, Surprise Scoop in the East Village is an ice cream shop. In practice, it feels more like an immersive performance art piece, or maybe an incredibly niche haunted house. The gimmick is ...

On April 29, Graeter’s Ice Cream released the Mystery Tasting Pack, a fun way to determine six flavors never found before at the company. For $84.95, you can receive six pints of a surprise ice ...