Consumers are cutting back on fancy snacks. Here’s how General Mills is responding.
General Mills Inc.’s stock fell 1.7% on Wednesday after the packaged-foods giant said slow snack sales weighed on fiscal third-quarter revenue and lowered guidance for the full year. General Mills ...
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Two new Cheerios flavors fill a hole in its product line
Ready to pour a bowl of Cheerios Protein? The cereal aisle is crowded with all types of offerings. While the character icons’ smiling faces will always be a welcome sight, consumers are looking ...
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US Advertisers of the Month (February): Doritos, Poppi, and Cheerios
This boost in ad awareness may be linked to Cheerios’ recent introduction of Cheerios Protein, a new cereal variety aimed at health-conscious consumers seeking higher protein content in their ...