KYOTO - Shining stars and majestic lions may rule at Chanel, but for its latest high jewelry collection unveiled Monday, soaring to the top is all down to having a moonshot mentality.

How Chanel No. 5 Became a Necklace The accessory — which doubles as a diamond ring — takes its inspiration from the design of the iconic perfume bottle.

Chanel's new Première Sound Watch is mated to a long sautoir necklace and a pair of wired headphones, meaning you can listen to music or make calls.

CHANEL Reveals Watch That Also Doubles as a Necklace and Wired Headphones: The CHANEL PREMIÈRE SOUND watch launches on September 2.

Ahead of the opening of Chanel’s first watches and fine jewelry flagship in the U.S., take an exclusive look inside the Fifth Avenue boutique.

Chanel’s New Celeb-Endorsed Audio Jewelry Is Powered by Master & Dynamic The uber-luxe Première Sound Watch is here to join the cheapo wired buds revolution, despite being the very opposite.

Once Chanel secured the location, it worked with its longtime collaborator, architect and interior designer Peter Marino, to create an atmosphere that would play into the house’s history.

4 jewellery highlights of August 2024: from Chanel’s novel necklace-watch-headphones hybrid, to Chaumet, Boucheron and Mellerio dripping extra glitter on already glamorous collections ...

Kerry Washington (left) is one of a score of celebrities who show up to celebrate the opening of Chanel's new jewelry and watch boutique (right) on Fifth Avenue.

Jennie from Blackpink attended Chanel’s Coco Crush pop-up photo event at Anderson C in Seongsu-dong. As a longtime brand ambassador, Blackpink member Jennie attended Chanel’s Coco Crush pop-up ...