Following changes of ownership and positioning, frozen food brand Birds Eye had seen its sales across drop alarmingly; it needed to do something radically different. “Seventy-five percent of British ...

Frozen veggies are a staple for good reason. They're convenient and long-lasting. Plus, thanks to a little-known harvesting secret behind frozen food, they may have more nutrients than many of the ...

The new campaign revived and reinvented Captain Birds Eye after 10 years of his being out of the public ... In compiling a recent case for long-term, sustained investment in brand, we were able to ...

The brand's latest competition offers people the ... To further entice potential winners, he unveils a freezer brimming with frozen treats. Mike Sowerby from Birds Eye expressed: "Captain Birds Eye ...

The brand's latest competition offers ... he reveals a freezer packed full of frozen treats. Mike Sowerby from Birds Eye gushed: "Captain Birds Eye has been part of British family life for decades ...