Following changes of ownership and positioning, frozen food brand Birds Eye had seen its sales across drop alarmingly; it needed to do something radically different. “Seventy-five percent of British ...

The new campaign revived and reinvented Captain Birds Eye after 10 years of his being out of the public ... In compiling a recent case for long-term, sustained investment in brand, we were able to ...

Frozen veggies are a staple for good reason. They're convenient and long-lasting. Plus, thanks to a little-known harvesting secret behind frozen food, they may have more nutrients than many of the ...

The brand's latest competition offers ... he reveals a freezer packed full of frozen treats. Mike Sowerby from Birds Eye gushed: "Captain Birds Eye has been part of British family life for decades ...

The brand's latest competition offers ... he unveils a freezer brimming with frozen treats. Mike Sowerby from Birds Eye expressed: "Captain Birds Eye has been part of British family life for ...

The brand's latest competition offers people the ... To further entice potential winners, he unveils a freezer brimming with frozen treats. Mike Sowerby from Birds Eye expressed: "Captain Birds Eye ...