A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially ...

Many small business owners spend weeks or months creating a business plan and days inventing the perfect company name, but another key element in marketing your brand is your logo. A logo is a ...

Fresh Air Solutions owner Dylan Deatley says another company by the same name could confuse potential customers with ...

I’ve found that mascot logos are excellent tools for personifying a business and helping to create emotional connections between the company and consumers. But when compared to a simple text ...

Initially, the seashell business was so popular that it accounted for most of the company's profits. Samuel incorporated the name "Shell" in 1897 and designated a mussel shell as its logo.

Opinion: Foley & Lardner attorneys say businesses must be strategic in using generative AI platforms to create logos and ...

The border also helps make the logo the defined center of the company’s new pulse campaign, which features lines radiating out of the pulsing logo in time with upbeat music in video ads and ...

The 61-year-old company unveiled Monday a refresh of its brand identity featuring a redesigned logo the company says ... this new look arrives at a time when business is booming for Walmart.

The last time Walmart redesigned its logo was in 2008, when the company dropped the star used ... warehouses it also operates in the U.S. FOX Business’ Daniella Genovese contributed to this ...

The University has strict endorsement guidelines, which largely prohibit the Harvard Business School logos from appearing in the marketing materials of an outside company or organization, on their Web ...

PepsiCo will roll out the logo internationally in 2024. The company began rethinking its branding over the past few years. Focus groups liked the past logos with the word "Pepsi" inside a globe ...

Johnson & Johnson is replacing its instantly recognizable logo that’s been in use for 135 years. Gone is the cursive, which was based off the handwritten signature of company co-founder James ...