Why every company is hitting ... From FIFA’s latest design to a hot AI startup’s barely-there branding, recent examples show how a logo—any logo—can make a brand feel more real.

Branded materials encompass various elements that visually represent a company's identity. These include not just physical items like swag but also packaging, website design and even social media ...

If your company brand emphasizes cool, hip and trendy, a logo with a sleek and edgy design has a natural correlation to these qualities.

these little pieces of graphic design have been heavy hitters in the service of their brands ... is a logo that is made up of a single letter, usually representing the name of the company.

If you're brand-new to logo design (or you need a simple logo fast), it may be worth exploring logo generators. These will build a logo based on key information about your business. While these ...

The Audi logo has undergone many redesigns since its launch in 1909, but what we see today is still a similar iteration of ...

A product’s design, logo, packaging, and advertising message are all coordinated to convey the brand’s message to the consumer. Brands are often among a company’s most important and valuable ...

The rationale from the company was that the new logo represented ... It violated four basic principles of brand design. The emblem was designed in an abstract and asymmetrical shape, leading ...

head of brand design, Americas, at R/GA explains: “Defining a brand’s behavior is as essential as defining its logo. For Circle to Search, we treated them as one and the same, turning a ...