This article explores the intricate relationship between design, branding, and packaging, offering insights into why good packaging matters and how brands are leveraging it to stay ahead.

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

By leveraging design, interactivity, and sustainability, brands can transform packaging into a compelling narrative device that fosters loyalty and differentiation.

Today, sustainable packaging is not just about material and substrates; it needs to also consider how people (humans) ...

Many companies have targets to make 100% of their packaging recyclable, reusable or compostable by 2025. Now, as they face ...

In an evolving landscape, plastic packaging has embraced innovation to support sustainability and packaging design needs.

The present-day competitive market makes packaging essential for product success. The protective function of packaging meets ...

Announces an additional week for this year’s entries.

PKN asks Pippa Corry, winner of the 2024 PKN Women in Packaging Design & Branding Visionary Award, and the founder of philo & ...

Design, like fashion, moves in cycles. Beige, ironically, may have overstayed its welcome because it was trying not to. Its ...

Mike Alianello, Art & Design Manager at ForeFront Packaging Solutions, added, "Our customers aren't just looking for a box or ...

It’s not surprising that Marks & Spencer’s new cereal packaging has got the design world choking on its proverbial cornflakes ...