For example, brands can't put their logos on the neck or collar of a piece of clothing. And some items can't bear logos at all -- headphones and water bottles are off limits.

Still it’s possible that we could see more brands drop the script soon. Perhaps Instagram, one of the few tech companies to embrace the script logo, will opt for a more Gen-Z friendly design as ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...