A unified and consistent brand image allows for broader awareness of the institution and a stronger Miami identity. The Miami University logo is a powerful and recognizable symbol of the university.

That's how Miami University has achieved a distinctive position as one of America's top undergraduate institutions – by maintaining and presenting a clear identity ... brand tone words help create a ...

What is a brand? This course will examine the basic principles of corporate identity and develop a clear understanding of how to design brands. Emphasis will be placed on the steps needed for a ...

The toolkit below is a comprehensive resource for promoting SUNY Cortland's brand and identity in any medium ... recognition and professional appearance. This guide has been developed to help us ...