Arguably one of the most recognized brands in the world, Google is an example of an incredibly successful brand identity. Its friendly bright color palette is synonymous with its brand and is ...

Establishing a cohesive brand voice is more critical than ever for startups. A consistent brand identity not only resonates ...

Over the years, I’ve identified five types of goals that successful companies use to set their long-term direction.

Below are some examples that show how the various elements of our brand come together to create cohesive pieces. Please reach out to Integrated Design if you need additional guidance.

A brand is the total of all the experiences anyone has with Hope College. It is different for each person, whether they are a student, alum, faculty, staff or donor. Brand messages, which are based on ...

The RIT academic brand uses several important logos and marks ... Here are a few practices to avoid in using the RIT identity. Along with these examples below, the RIT mark should not be altered in ...

Are you looking to revamp your organization's brand identity, vision ... three values that best represent your organization; examples include sustainability, luxury, honesty, innovation ...

A brand narrative is a concise, streamlined story that acts as the platform for an organization’s marketing and communications. A brand narrative is a not a script for you to repeat verbatim, but a ...