Building brand equity can help to increase awareness and boost recognition to grow sales and profits long-term. Focusing on customers and how they perceive your brand can allow you to develop ...

Companies should establish detailed guidelines to ensure collaborations highlight shared values while preserving distinct ...

Brand equity expresses the value of a brand to consumers beyond strictly physical assets, and as a commercial property. Defining strong brands; how brand images drive brand equity. Ever since David ...

Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer ...

EXCLUSIVE Industry experts have weighed in on the rebrand of Boohoo to Debenhams, with most of them agreeing that you can ...

American Outdoor Brands ( NASDAQ: AOUT) positions itself to be selling outdoor equipment to customers aspiring to live the ...

Less than five years after brands made bold commitments to diversity, equity, and inclusion, many are now retreating. But not ...

We came across a bullish thesis on Diageo plc (DEO) on Substack by Jimmy Investor. In this article, we will summarize the ...

Hindustan Unilever (HUL) gains CCI approval to acquire the parent company of beauty and personal care brand Minimalist, Uprising Science, for Rs 2,955 crore. HUL will acquire 90.5% of the shares ...

The media canvas has changed with the emergence of new-age formats such as short-form video. Brands that were used to ...