When service quality, tone or responsiveness varies between a brand’s app, its store, and its contact center, trust erodes ...

Therefore, for B2B businesses, developing a strong advocacy system on social media could be a powerful way to build brand and drive sales. So which of your social media connections are potential ...

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...

Unlike B2C, which thrives on broad engagement, B2B communities should focus on thought leadership, peer networking and ...

Corporate influencers are a hot topic on LinkedIn, where the divide is clear: Some professionals embrace employee advocacy as ...

One of the most efficient and cost-effective ways for companies to build their brands and drive revenue growth is employee advocacy on social media. We see time and time again that people are more ...

OpenAI just made a move that changes the game for brand discovery, again. Iris’s Jill Smith explores a world of possibilities ...