No marketer, brand manager, marketing automation professional or even an advocacy marketing exec would look you in the eye and tell you that they’ve got a no-fail brand advocacy marketing strategy.

Physical, tangible brand experiences—a well-placed billboard, an unexpected direct mail piece or a cleverly designed giveaway ...

In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a ...

Discover the key macro and micro trends shaping brand advocacy from purpose-driven marketing to community engagement. This punchy keynote will explore how and why consumers should be moved from ...

Brand advocacy leads to brand trust and the promotion of products and services by buyers, so brands that master the art of advocacy will win the consumers of the future. As the COVID-19 pandemic ...

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Iris Americas’s Jill Smith, CEO shares the 3Rs of connecting to communities; reach, role and relevance, which she believes ...

One of the most efficient and cost-effective ways for companies to build their brands and drive revenue growth is employee advocacy on social media. We see time and time again that people are more ...