Logos for household brands become so ingrained in our brains that it’s hard to believe any detail about them can go unnoticed. And yet there are dozens of secret messages in company logos, and ...

Some spent nothing. A good logo is crucial for a company's branding strategy. While Pepsi recently redesigned its bottle, it decided to keep its logo, which it redesigned in 2008 for $1 million.

Having an equally beguiling bottle and scent helps avoid any bias. To that end, the Oki Sato-led Japanese studio Nendo has teamed up with Paris fashion house Kenzo to create the look – and logo – of ...

Coca-Cola’s breaking one of the cardinal rules of logo usage for a good cause ... Last month the company announced new bottles that are lighter, thinner, and use less plastic.

The bottle, which has the brand name engraved onto the recycled plastic, is part of Evian’s effort to become fully ... a new way to form bottles. The logo is engraved at the stage when the ...