Logos for household brands become so ingrained in our brains that it’s hard to believe any detail about them can go unnoticed. And yet there are dozens of secret messages in company logos, and ...

Some spent nothing. A good logo is crucial for a company's branding strategy. While Pepsi recently redesigned its bottle, it decided to keep its logo, which it redesigned in 2008 for $1 million.

Sprite will also revamp its logo and will feature a prominent "Recycle Me" message, along with the new packaging design. But its green legacy will live on with the bottle's packaging graphics and ...