Labeling, name and logo are proposed. Key messages are crafted and tested. Edits and revisions are the norm. Who can remember whether the biotech brand manager wants the new product’s URL to include ...

The main purpose of a tagline is to support the brand image projected by the brand name and logo. These three brand elements together provide the core of the brand.” The importance of taglines in ...

Many brands and manufacturers are already formulating with biotech ingredients. In 2019, Swiss fragrance company Givaudan created Ambrofix, a biodegradable amber and woody scent molecule made from ...

We believe that our new brand and logo carve out a unique space in the healthcare industry that perfectly represents our new purpose to chase the miracles of science to improve people’s lives ...

Commentary: Biotechnology lets scientists engineer natural ingredients into products, often more sustainably than if they were farmed. Here's what to know. Deenie is a CNET Perspectives ...

But a closer look shows that the thread weaving them all together is biology, or at least it will be if these products can succeed as biotech innovations. At SynBioBeta’s Brands and Biology ...