Of course, every good advertising campaign starts with good intentions, but sometimes, even well-intentioned slogans can be wildly questionable. This is exactly the case with all of the slogans ...

Slogans and ad campaigns can be make-or-break for companies ... encouraging any time of unnecessary licking without hand-washing? Bad news and even worse publicity. The slogan has been faithfully ...

But in the end, my job is to be honest. And the honest-to-goodness truth is that this slogan is bad. You can reach me at [email protected] or on Twitter @matthewltully.?

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years ...