When it comes to advertising slogans, sometimes it’s best just to ... City in America” and “Charm City” — were so bad that it decided to call in the branding experts.

The new ad campaign began in April, and, being a national effort, signage with the slogan now blares across ... “It’s almost always a bad idea to make your name plural.” ...

Of course, every good advertising campaign starts with good intentions, but sometimes, even well-intentioned slogans can be wildly questionable. This is exactly the case with all of the slogans ...

Slogans and ad campaigns can be make-or-break for companies ... encouraging any time of unnecessary licking without hand-washing? Bad news and even worse publicity. The slogan has been faithfully ...

But in the end, my job is to be honest. And the honest-to-goodness truth is that this slogan is bad. You can reach me at [email protected] or on Twitter @matthewltully.?